Activewear Market

11-05-2020

Activewear Market


Activewear is as popular as ever. Traditional manufacturers have expanded their assortments, while makers of sportswear continue to offer activewear styles that satisfy the consumers' continued appetite for athleisure apparel, a trend that's destined to continue as we head into the warmer months.


In 2018, U.S. activewear sales reached $80.1 billion, according to Euromonitor International. The category is projected to grow roughly 17 percent by 2023, to $94.1 billion.


And American activewear consumption eclipses that of other global regions. Euromonitor found Asia had $42 billion in 2018 activewear sales. Even though that figure is expected to jump by 31 percent in the next five years, the projected total (about $55 billion) will be roughly half of the American spend. Europe had sales of $43.8 billion last year and is expected to see a 13 percent increase to about $49 billion by 2023. Latin American countries lagged all others in activewear purchases. The Euromonitor found this region saw $7.1 billion in workout wear last year, and it’s expected to see a 16 percent increase in the next five years.

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